Asian Journal of Economics, Finance and Management

Savings and Credit Cooperative Societies (SACCOs) stand as key actors within a country's economic setup, mainly through their supply of savings and credit facilities. Yet, the financial performance of SACCOs in Kenya has been on a slide with regard to Return on Assets through time. ROA stood at 14.32 percent in 2016 and declined to 11.19 percent in 2020. Therefore, the study evaluated strategic implementation effect on deposit-taking SACCO performance in Nairobi City County. A descriptive survey approach was preferred. The study population included all the 47 deposit-taking SACCOs found in Nairobi City County. A census was then done owing to the number of that target population and primary data was collected with the use of questionnaires. Descriptive and inferential statistics were used to analyze the variables, which were then presented in table formats. The findings demonstrated that strategy implementation positively and significantly impacts financial performance. The study recommends that SACCOs should implement regular workshops or strategy sessions where findings from environmental scans are discussed and directly linked to strategic planning initiatives.