Asian Journal of Economics, Finance and Management

This study investigated the determinants of sustainable indigenous attire usage in the era of modern fashion among Home Economics students in tertiary institutions in Delta State, Nigeria. The study was motivated by the observed decline in the regular use of indigenous clothing among students despite its cultural and educational relevance. Specifically, the study examined socio-cultural, economic, and modern fashion-related factors influencing students’ clothing choices. A descriptive survey research design was adopted, involving a population of 75 students, out of which 70 valid responses were analyzed using mean and standard deviation. Findings revealed that socio-cultural factors such as cultural identity, family influence, peer influence, and participation in cultural events positively influence the use of indigenous attires. Economic factors—including cost of fabrics, income level, and tailoring expenses—were identified as major constraints, limiting regular usage. Additionally, exposure to modern fashion through social media, celebrities, and global trends significantly reduces the frequency of indigenous attire usage, confining it mostly to special occasions. The study is significant as it provides insights for educators, policymakers, and fashion stakeholders on strategies to promote sustainable indigenous fashion. However, the study was limited to a small sample of Home Economics students in two universities in Delta State, which may affect the generalizability of the findings. The study concludes that while positive cultural perceptions exist, economic constraints and the influence of modern fashion hinder the sustainable use of indigenous attires. It recommends curriculum integration, affordability strategies, and modernization of indigenous designs to enhance their adoption.